PersonaAnthony Bench Portfoliol
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16th May 2021
#Debris Fan Campaign: Social Media Marketing Course Project, Orange Coast College (2021)
A case study documenting a Twitter fan campaign for NBC's sci-fi series Debris, completed as part of a Social Media Marketing course at Orange Coast College (Spring 2021). As a member of a six-person team managing @DebrisFansNBC, Anthony Bench's fandom-urgency copywriting approach generated 2,534 impressions and 183 engagements on his top tweet, ranking as the team's #1 post for a significant stretch of the campaign.